Great Social Media Idea: Instagram "Victory Lap" Campaign

It being commencement season and all, there's a very good chance I'm going to be posting lots of graduation-related things over the next few weeks.

First up? This fun idea from St. Lawrence University's Instagram page!

You can see all the #stlawu2014 pics that have been posted so far here.

Instagram challenges can be a bit tricky to pull off, but connecting a campaign like this with graduation is a super smart way to help it be successful. Soon-to-be grads naturally feel nostalgic, so asking them to think about some of their favorite things and memories from their time on campus is a sure bet to get them sharing some pics.

Also, though finals week can indeed by a very stressful and busy time for some students, it can also be a ton of fun and pretty carefree time, particularly when test loads are on the lighter side and definitely once all the exams are completed. The more free time students have, the more time they can devote to campaigns like this.

Graduation is a crucial time for #hesm managers, and you'd be remiss to not try invite as much social media sharing opportunities as possible. An Instagram campaign like this is a great way to get some of that crowdsourcing action going.

Way to go, St. Lawrence U!


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