Great Social Media Idea: Research Video Done Right

Hello and happy Thursday, all you wonderful higher ed social media folks!

I am very excited to share this fantastic video from George Mason University, highlighting some very cool research by two engineering students:

An action-packed video featuring flames, faculty talk, and smart students, all in under a minute? Perfection.

Not to mention a video like this is perfectly built for social media sharing, unlike most faculty/research-focused videos that feature lots of talking heads and, very likely, slider shots of beakers. So many beakers. Beakers on beakers. And maybe a professor and a student pointing at a computer screen.

I should mention that I didn't come across this on George Mason's social media sites. Instead, it was on the first page of Reddit the other day, proof positive that it was a cool enough video to get lots and lots of upvotes - and views... it's almost at 500,000 now - from the internet's hivemind. 

Big ups to George Mason and these very bright students for this awesome video!

Quick Trip to Vegas

Hi all! I'm off for a very unexpected work trip to Las Vegas on Monday... as in, I found out I had to go on Saturday and I've been in a bit of a tizzy preparing ever since.

So, the blog will be off-line for a few days. Sorry! I know you will all somehow find a way to carry on with your lives.  :)



Happy Birthday! (To me)

Whelp... I totally botched Graduation Week, didn't I? This turned into a busy week for me with several evening events, and now I'm heading out of town for a few days because it's my birthday on Friday.

Don't worry - I'll be back next week, I swear! Have a good weekend everyone, particularly on March 6, the greatest day there ever was.



RIP Sweet Briar College

Anyone working for a college knows that challenges higher education faces, and one of the first dominoes fell yesterday when Sweet Briar College announced it would be closing this year. 

Pour one out for Sweet Briar, and send positive vibes to whomever is running their social media accounts (their Facebook page is, understandably, a rough crowd right now). God forbid anyone reading this be in a similar situation, but I must give serious props to them for diving into the comments and trying to answer questions or give clarification wherever possible. 

Sad day. 


Great Social Media Ideas for Graduation: Part Two

Graduation Week continues with this great graduation countdown and hubpage from Florida State University.  I actually wrote about it last year too, but it's such a swell idea that I figured I would write about it again! (And also because I got tricked by the huge number of suggestions I got over the weekend... when I got around to reading them all tonight, turns out none of them were actually about graduation. Go figure.)

In a lot of ways this is more helpful as a hubpage for all the pertinent info for students and parents than it is as a social media idea, but there is a lot of smart social media integration throughout, from the Facebook covers to the Storify live-feed of crowd-sourced social media posts related to FSU's graduation.

I'll be keeping tabs on this to see if they start adding more content as graduation gets closer, but in the meantime... I might just go ahead and see if my superstar student worker could put together a page like this for UP!

Great Social Media Ideas for Graduation: Part One

It's the first day of Graduation Week here on the blog! (Yaaaaaaay!!!!!)

First off, thank you to everyone who sent in suggestions... I got so many that I'll have to feature multiple ideas per post this week. Far out! And if you've got a great graduation idea, it's not too late to share it - just use the suggestion box to the right!

But for today's post, I'm going to share four ideas I'm currently working on - two specifically for graduation, and two more generally for end-of-year. I've never done any of them before so I won't be able to show you a finished product, but hopefully I'll be able to adequately explain the gist of what I've got in mind.

It's a bit nerve-wracking to put these out there without having first successfully accomplished them, but I look at it as an opportunity for feedback... if any of you have some thoughts on how to make any of these ideas better, please let me know in the comments, Twitter, or the Facebook page!

 

Idea #1: A "Look Back" video

Remember just over a year ago, when Facebook automatically created "look back" videos for all of its users to celebrate Facebook's 10th anniversary? Considering something like 75% of the world's population posted them to their timelines, I'm going to assume the answer is yes, but just in case you missed them somehow, here's an example:

To be honest, I thought the idea was great but that the execution wasn't, mainly because the photos were somewhat randomly selected. Thus, they weren't as special and personal as they could have been, and they also pulled photos that you might otherwise would never have chosen - one good friend of mine posted their video ironically, since every photo included was of her and her ex-boyfriend... they had a really nasty break-up a few months prior to the videos being created.

But that criticism aside, the idea was still terrific, and even with the imperfect execution these videos absolutely took Facebook by storm - huge amounts of people shared them and watched them. Including my mom and your mom. Because, you know, moms.

So the wheels started turning in my head: What if we created a "Look Back" video for the graduating senior class? Hand-pick the best moments from their four years at college - photos/video from their freshman orientation, the big games, the major events, etc. - and package them into a short and sweet video on the day of their last day of finals. (You're never going to get a student more nostalgic about their time at college than those few special days between the end of finals and graduation.)

This week, I am going to be meeting with a few seniors to go through some yearbooks and old school papers and stuff like that and have them make a list of their most memorable moments at UP and the things that they think should be included in the video. I've made my own list already, of course, but I absolutely want feedback from actual seniors too, because I'm old and out of touch.

To promote it, I am planning on having this shown to the entire senior class at the graduation rehearsal, and I'll also see if I can get approval to have it emailed to all their parents as well. I have big hopes for this video... even though it's got a very niche audience, I am quite confident that a big percentage of the graduating seniors will share it on their own social media sites. Hopefully along with comments like "Going to UP was the best decision of my life!" and "Couldn't have had a better college experience!"

And, if you take the long view, this video will be a pretty amazing thing to have in the bank at future class reunions and other such alumni events. I'd love for it to turn into an annual tradition.

 

Idea #2: Congratulations Cards from Alumni

This is maybe my most ambitious idea, and the one that is still a bit uncertain. I'd love to do it, but it will definitely require a lot of help and hard work to make happen.

The other day, I heard a news story on the radio about a young girl who sent 200 hand-written thank you/encouragement cards to members of the New York Police Department after two officers were recently killed on duty. It was a really sweet story, and a light bulb turned on for me: What if we could get alumni to hand-write a congratulations card for every graduating senior of the Class of 2015 and welcoming them to the UP alumni family?

Something like this is definitely a lot more doable at a school like UP with a graduating class of apx. 820 as opposed to a large state school with several thousand graduates, but it's still a massive undertaking.

My current idea is to custom-make postcards, print up a big list of the graduates, and then have alumni write some cards and cross names off the list at every alumni event from now until graduation. I'm also planning to rely relying on faculty/staff alumni... I'm thinking a few "working lunches" during March could put a big dent into the list. We'll probably also have to figure out a way for alumni to participate electronically - not sure of the best way to accomplish that at the moment.

To distribute them, I thought about using graduation as the place to do it... maybe put all the cards on a big display wall in the back hallways of the arena where the graduates have to line up and wait to process in? Sort of like this, except way, way cooler? (Side note: I honestly couldn't love more the fact that the first Google image result for "wall of cards" is this.)

We'd put the name of each graduate on one side - big and bold, easily readable from a distance - and alphabetize them to help expedite the process of finding them. (Grammar nerd alert: I somehow just learned that the word "expediate" came about because of a typo in the 1605 Oxford English Dictionary on the word "expedite"  and somehow stuck. Amazing.) What a neat little surprise treat for all the new alumni! Plus, you know damn well sure that they'll read the card, since graduation is super long and boring and they will need something to do while sitting there in their caps and gowns.

Totally insane to think we could pull this off between now and the first weekend of May? Probably. But we're having a planning meeting today to talk about it... I love a good challenge, so I'm down to give it a go!

 

Idea #3: Instagram Calendar Wall Display

If you don't know about Andy Pawlowski's website Digital Hoops Blast, you need to go check it out right now. It's the OG of websites that showcase best practices and great ideas from hihger ed social media and digital marketing (specifically college athletics) and in many ways is the inspiration for both my blog and its style. I absolutely love how he showcases actual ideas and examples - not just endless posts about the "Best time of day to post!" and "How to engage your followers!" and other such drivel - which has very much informed what I write about. He respects that his readers are smart enough to know the basics about digital marketing and more than anything are looking for inspiration, which is what he gives them. And he is always - much more so than me! - thoughtful and insightful to think about why the ideas he showcases work and examines the big-picture thinking behind them.

I've been lucky enough to meet Andy a few times, and the last time I did - which was far too long ago - he challenged me to think big and work on a project that would take place over the course of a school year or several months, rather than just living week-to-week with my social media efforts. He told me that the aim for the final product should be the type of thing that blogs worldwide would want to share and post - content so clever and compelling that it wouldn't matter whether or not people have a connection to UP or not.

Alas, I never really did pull an idea like that together... I was juggling two jobs from May through August, one of them (photographer/videographer) I was very much not qualified for. I muddled through - though I did shutter this blog for a while to help keep my sanity - but then we had a new president's inauguration to deal with in September, followed by a pretty major professional disappointment in October that took the wind out of my sails for a while. By the time I got around to thinking about what Andy challenged me with many months prior, it was too late.

But the notion of doing something big that covered a whole school year stuck with me, and I have come around to the idea of making a big display (I'm on a major display kick lately, as will be made obvious by Idea #4 below) of a lot of the pictures that have been uploaded to Instagram using the #uportland and #universityofportland hashtags. In a nutshell, I want to tell the story of the 2014-15 year at UP visually through students' own photos.

We're not 100% sure of what the layout will be, but right now I'm leaning toward something like this, with each month from August - April and the photos something like 3"x3" or maybe even 4"x4". (FYI - Instagram pics downloaded at full-resolution from Websta.me look surprisingly great, even at 4"x4".)

We need to find the right spot on campus to put it - it will be a huge installation - but I'm really excited about the idea and I think it could be a really, really cool thing to put up during dead week or finals week (which is why I'm thinking about trying to do it in the library... huge foot traffic during that time of year!) and get students thinking about their year at UP and looking fondly back on all the things that took place.

I'm also thinking their could be a video companion piece to it... maybe some sort of slideshow of the best pics or even incorporating some of the "viral"-type videos from the year... in a lot of ways, it would be sort of a companion piece to the "Look Back" video described above, except for all students and not just seniors.

 

Idea #4: My Favorite Memory from This Year Is...

Far from an original idea, but it's been so successful in so many different variations that it's a proven winner. Yes, I want to do a play on a "Before I Die..." wall.

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(If you're not familiar with Candy Chang's brilliant public art project that has taken place literally the world over, read about it on her website and be inspired.)

Last year, I was pretty involved in bringing back a great tradition at UP - a community gathering on the last day of finals week... all students, staff, and faculty getting together for a BBQ, beer garden, live music, etc. 1,700+ people attended (close to 40% of the entire community!) It's happening again this year, and I want to take advantage of the huge numbers and the diversity of people by going a participatory public art-style project.

I've never done a "Before I Die" wall at UP, so the idea is still fresh for this community. But since I'm all about re-enforcing positive feelings as people leave campus for the summer (some of them for good, sniff), I decided that something like "My favorite memory from this year is..." was more a more appropriate tone than before I die. We still haven't worked out the exact wording yet, but it will likely be along those lines.

* * *

OK... those are the four big ideas I'm working on over the next two months... lots more ideas to come later this week!

 

 

Coming Next Week: Graduation Week!

First time I've ever tried posting an article from my phone... hope it works!

I happened to notice that last week LOTS of people were searching for "Graduation" on this blog, which makes a ton of sense - this past week I too have been doing lots of planning for end-of-year and graduation ideas.

So, since lots of you out there are thinking along the same lines, I figured I would dedicate all of next week to graduation ideas... including ones I am planning for later this year.

If you've got any great ideas for graduation you would like to share, please use the suggestion box to the right or comment below. I'd love to hear what you think.

Have a great weekend everyone!

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In which I beg for video views!

Howdy #hesm friends! I'm looking forward to featuring all sorts of great ideas on the blog this week, but today I'm going to once again beg you for a few extra video views on something I helped make for UP's Junior Parents and Families Weekend. It's a free blog and I'll never have ads on it, so consider this a teeny tiny (and hopefully enjoyable enough!) way you can help support me in my own professional endeavors.  :)

As you can probably tell, we were trying to make the parents who watched it cry, and I'm happy to report that we succeeded on that front. Well, either that, or it suddenly got very dusty where it was shown.

I'm very hopeful that many of these shots will end up being used in a new round of TV commercials for UP as well, though that remains to be determined. I think we could end up doing something pretty visually compelling (and different from the typical college institutional TV ad) with the juxtaposition of the follow shots and the face shots.

As always with videos like this, the real credit belongs to my very talented co-workers... in this case, the ace shooting and editing by Adam Guggenheim, the script help from the brilliant Brian Doyle, and the creative help from my great student worker Sammy van den Berg.

Thanks everyone, and I'll be back to the regularly scheduled blogging tomorrow!

 

Great Social Media Idea: Create Your Perfect Day

So... sometimes I post things on this blog that make me just want to give up any hopes and dreams I have for a marketing career, get really into synthesizers, and try to become a 32-year-old male version of Grimes. (Yes, it is indeed a dark night.) 

Because this? This interactive app from University of Huddersfield? This is ridiculously awesome.

I'll let Claire Court from University of Huddersfield's marketing team to give some details on what this app does:

We thought you might like to view an interactive app that we created recently, in partnership with Lonely Planet, which allows students and prospective students to create a film of their perfect day in Huddersfield.

This is such a freaking cool way to show off a city and all the different things to do in it, and the "choose your own adventure" nature of it makes you want to spend some time with it and make multiple "perfect day" videos.

I particularly appreciated the high production value of the video segments and the fun personal touches that went into them, like incorporating my name into them in several different ways.

If your college is in a town that attracts a lot of non-local students or is in a more rural area that many people aren't familiar with, creating something like this is a brilliant way to help prospective students feel excited about visiting your college and its surrounding area.

Huge, huge props to Claire and the University of Huddersfield team... even though it totally makes my own lousy work at UP pale in comparison.  :)

 

Great Social Media Idea: Hosting Gifs on Giphy

Today's entry from the suggestion box is Harvard's great use of the website Giphy to host all of the gifs they create for their digital content.

In my own work at UP, I have embraced creating custom gifs for listicles and athletics highlights, but I'm particularly excited by Harvard's use of gifs for research articles, which is not only really cool but also the type of thing that has the potential to get re-posted on sites like Reddit and Tumblr.

Anyway, I'll let the brilliant Mike Petroff (if you don't follow him on Twitter - for shame! - you should do so immediately).

Harvard is now on GIPHY.com, which allows others to find, embed, and share Harvard GIFs.

Find us at: http://giphy.com/harvard

Some background: Animated GIFs have joined photo, video, and audio as commonplace on major publishing platforms, and we wanted a way to publicly host the animated GIFs we produced for social media and the Harvard Gazette news website. Giphy is searchable and allows for GIF uploads to be embedded by others, giving attribution back to Harvard if other sites want to share GIFs we’ve created.

Just as YouTube hosts embeddable video and SoundCloud hosts our embeddable audio, we’re using Giphy to host embeddable GIFs.

As social media managing continues to evolve into digital content publishing and bringing print online, it's absolutely worth thinking about how to best leverage the things we create - photos, videos, gifs, infographics, etc. - to reach people beyond our own institutional website and social media pages.

If you make Gifs that you think might have the potential to reach what Scott Stratten calls the "third circle," it's definitely worth following Harvard's lead and looking into Giphy as a means by which they can be shared.

Thanks, Mike, for passing along this great idea!